While managing crisis situations can be a tremendous challenge for any organization, TEC speaker Grant Ainsley says it’s also an opportunity for you to make your company stand out in a positive way. A former spokesperson and journalist, Grant has a unique perspective on how to successfully navigate sensitive topics in external communications. A timely, thoughtful, and authentic response to mistakes and misunderstandings can position your company as a responsible, trustworthy organization in the eyes of your audience.
In a recent visit with TEC Canada staff, Grant sat down to share his hard-won expertise on strategic media relations.
Check out the video below for his advice on how to manage external communications in a crisis situation:
If you found this helpful, take a look at Quick Tips for CEOs: Grant Ainsley talks media relations – Part 1 for more great business communications advice.
TEC speaker Grant Ainsley is an expert in media relations and crisis communications. After being in, and working with, the news media for over 30 years, Ainsley now speaks with groups across Canada about how to best protect their corporate brand in any media environment. For more information, visit grantainsley.com.