Protecting your corporate brand has never been more difficult than in today’s fast-moving social information culture. Controlling the public conversation about your company gets harder as the democratization of information – both fact and opinion – makes it easy for unwanted news to spread. According to TEC Speaker Grant Ainsley, the trick to successfully navigating both traditional and social media relations is to plan ahead.
In a recent visit with TEC Canada staff, Grant shared his hard-won expertise on strategic media relations.
Check out the video below for his advice on how to get your communications policy or plan started:
TEC speaker Grant Ainsley is an expert in media relations and crisis communications. After being in, and working with, the news media for over 30 years, Ainsley now speaks with groups across Canada about how to best protect their corporate brand in any media environment. For more information, visit grantainsley.com.